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Inside the Margins: A Cleveland Literature Industry Study

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Sample Brand and Style Guide

Sample Brand and Style Guide

2012

In an effort to streamline and document Arts Cleveland's design process and communication efforts, it created these brand guidelines. The document is designed include the necessary information while demonstrating Arts Cleveland's brand. The printed version acts as a tool, in that it functions similar to a paint swatch. A user can see  how colors look side by side or against black or white text. The style guidelines, which offer specific information about Arts Cleveland's grammar, formatting and other style choices are located on the back of the guide to provide one tool for all communication material. If you do not have the capacity to create a designed version of brand and style guidelines, consider a simplified document that includes bullet points of the relevant information as it relates to your work.

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