Shortcut Navigation:

Inside the Margins: A Cleveland Literature Industry Study

Research.
Strategy.
Connections.
Advocacy.

Reference Desk

Share

Collaborative Marketing Database: Marketing and Audience Development Project

Collaborative Marketing Database:  Marketing and Audience Development Project

Community Report on Arts and Culture Consumers

2012

The Collaborative Marketing Database is an initiative between Northeast Ohio arts and cultural organizations and is governed by these member organizations. It is operated by Elliott Marketing Group of Pittsburgh, PA. Arts Cleveland coordinates the collaborative, serves as the intermediary between Elliott Marketing Group and the consortium members, and facilitates meetings among the members. This report provides insights on arts and culture consumers based on data that has been aggregated from the Collaborative Marketing Database. Two primary statistical models are used: a market model and a cross-sell model.

Download this document

application/pdf CMD Community Report.pdf
1.04 MB